BECOMING HER..LOADING

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Continuing on from our introduction to our becoming her: recode challenge

  • Mindful moments – Dedicate 10-15 minutes to calm your mind and practice silence. Try our I am calm guided meditation for a sound bath vibe, from the comfort of your home!

  • Breaking your negative thought loop - Use affirmations (and habit stack it with our products so you get the scientific benefits) and gratitude to shift your mindset from negative to positive.

  • Journaling – Reflect on your day, set intentions, and express gratitude. Watch your whole perspective transform.

  • Daily self-regulation tools: deep breathing, EFT tapping, daily gratitude, inner work and affirmations to get your body into a relaxed state. We touch more on how to do this in our Live Become HER blueprint masterclass here on 14th January and If you want a guided experience right now, try our I am calm guided meditation to get your nervous system regulated + reprogram limiting beliefs!

  • Digital detox – We are in an epidemic of mental constipation, being constantly stimulated by so much. Spend at least an hour unplugged from screens, especially before bed and when you wake up. This will help support your cortisol + melatonin hormone functions. If you want the exact nighttime protocol to reset cortisol & deep sleep: Grab the Bio-Hack Your Beauty Sleep Guide (dropping 10th Jan).

  • Feed your mind – Choose books, music and podcasts, and conversations that inspire and uplift you.

Affirmations: Why they Actually Work

Affirmations are positive phrases like “I am confident,” or “I can handle this”—might seem like feel-good fluff at first glance. But what if we told you there’s actual science behind this self-talk trend? Think of it as your ultimate cheerleader or a declaration of what you want in your life. Let’s dive into why affirmations work, how they impact your brain, and how you can use them to rewire your mindset and work on your Psycho-dermatology. and body. Created by Dr. Weil - watch our guided tutorial here.

What is Psycho-dermatology?

Psycho-dermatology is the study of how the mind and skin interact. It explores the connection between psychological well-being and skin health, recognizing that emotional stress, anxiety, and other psychological factors can trigger or worsen skin conditions. We have many neural receptors in our skin that links to our dopamine, serotonin and oxytocin production. This field combines dermatology with psychology to treat skin issues through both physical and mental approaches.

Common examples of this mind-skin connection include:

  • Stress-induced acne breakouts
  • Anxiety-related eczema flare-ups
  • Depression affecting skin healing rates
  • Emotional trauma manifesting as skin conditions

That’s why we LOVE affirmations at eyeam and became the first in the neuro-cosmetic space to talk about this. We created to the “eyeam prescription” to go with every single product to work on your psycho-dermatology. Let’s break it down:

Your Brain on Affirmations: The Neuroscience Breakdown

The scientific byproduct of affirmations is something called neuroplasticity, your brain's ability to adapt, reorganize itself + create new path ways in the brain. Every thought you have fires neurons in your brain. When you repeat a thought enough, it strengthens the connections between those neurons— imagine a a well-worn path in the woods. This is how beliefs are formed, good or bad. Every time you write or say a daily affirmation, you prime your brain to start building this belief in your mind. With consistency, you will begin to create change from within and break the negative thought loop.

But the only way to reap the benefits is daily repetition. That’s why we created a daily habitual method called the “eyeam prescription” to create sustainable change. By pairing affirmations practice with our products it allows you to stack your hack and create an automatic response in your brain to not forget! Use our In my Healing era Affirmation Deck for daily inspo!

If you want the guided version of this transformation with all of Roxy's secret bio-hacks, the Become Her Masterclass live on 14th January 2026, is where the identity shift happens.

Read more on the science behind affirmations here.

“Its the repetition of affirmations that leads to belief. and once that belief becomes a deep conviction, things begin to happen.”

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