- by Teresa Pessina
INSIDE EYEAM WORLD WITH ROXY
- by Teresa Pessina
“Everything You’ve Been Told About Bio-Hacking Is Upside Down”
Co-founder Roxy Marrone to talk hormonal acne, building a business with her mum, why recovery matters more than doing more — and the thinking behind eyeam world.
At 24, Roxy Marrone was standing in front of her dressing-room mirror, dealing with hormonal acne and buying almost every acne cream she came across on TikTok.
She didn't know it then, but she now describes that moment as the beginning of eyeam world.
Growing up as the daughter of Margo Marrone, co-founder of The Organic Pharmacy, wellness had always been part of Roxy's everyday life.
I grew up in a house where the answer to a headache wasn't a paracetamol — it was, ‘let's look at what happened this week."
But it wasn't until she experienced her own hormonal acne and PCOS symptoms at 24 that she realised how valuable that education had been.
When the conventional routes she tried weren't giving her the answers she was looking for, she began looking at the body differently — connecting skin, hormones, nutrition, movement, stress and the nervous system rather than treating each symptom in isolation.
That experience would eventually become part of the philosophy behind eyeam.
BIO-HACKING, TURNED UPSIDE DOWN
For Roxy, bio-hacking isn't about squeezing another ten things into your morning routine.
It's almost the opposite.
Real bio-hacking to me is about what you can safely let go of. It's using science to work with your biology instead of against it, in a more efficient time.”
Her philosophy comes down to three things:
1. Your body is already trying to heal itself.
The goal is to create better conditions for it to do what it already knows how to do.
2. Small daily inputs matter.
Consistency beats doing something extreme once in a while.
3. Bio-individuality is everything.
What works for one person won't necessarily work in exactly the same way for another.
Think of the body as the hardware, she says, and bio-hacks as the software designed to help it work more efficiently.
WHY RECOVERY BECAME THE OBSESSION
Roxy's own training journey also changed the way she thought about wellness.
She became increasingly interested not just in how hard we train, but in what happens afterwards.
That led her into fascia release, recovery technology and modalities such as NanoVi — and eventually to the idea behind eyeam world's Recovery Room.
Rather than expecting people to spend hours doing separate wellness treatments, the concept brings multiple modalities together into one 30-minute recovery experience.
Because, for Roxy, more isn't always better.
FROM A SMALL SHOP TO THREE FLOORS
Ironically, eyeam world wasn't originally supposed to exist on this scale.
What started as looking for a very small retail unit with an extra room for all the workshops we host turned into a three-storey bio-hacking club filled with all the things we've tried and tested that work.”
The decision wasn't in the original business plan.
But it became deeply personal.
If somewhere like this had existed when I needed help, I would have healed so much faster and actually felt supported when I needed it most.”
That thinking now runs through the entire space.
The workouts aren't designed around leaving people destroyed. They're built around getting more from limited time — combining areas such as strength, mobility, fascia, lymphatic movement and recovery.
As Roxy puts it, most people are already overworked, under-slept and depleted.
The last thing wellness needs to become is another thing exhausting you.
BUILT BY MOTHER + DAUGHTER
And behind the whole thing is still the relationship that introduced Roxy to wellness in the first place.
Her mum, Margo.
She is my best friend. I spend every waking moment with her, and I would never change that.”
Roxy grew up watching Margo build The Organic Pharmacy alongside her dad from the ground up. Today, the two are building eyeam together — although apparently the mother-daughter boundaries occasionally disappear when new business ideas start being discussed at 6 a.m.
From a dressing-room mirror at 24 to three floors in Chelsea, the mission has remained surprisingly consistent:
Give people access to the tools Roxy wishes she'd had when she was trying to understand her own body.
And perhaps that's the biggest idea behind eyeam world.
Your body isn't something to fight.
It's something to learn how to work with.
Sign up to be the first into eyeam world — coming in early October.
